Mascara is the Absolute number one among women with regard to makeup. According to a beauty industry research, more women use mascara than any other makeup product, with 83 percent of women using mascara occasionally and about one in two use it every single day.
A survey in Britain showed that the makeup bag of the woman contains as much as 14 items and that mascara is a makeup product that almost all women use and carry around. During the investigation they put make-up bags upside down of more than two thousand women in Britain. The researchers did a number of interesting findings. First and foremost on the makeup bag itself. It appears that there where for just over 100 euros of makeup products in the bags and that these women every other three weeks completely renew their makeup in their bags. From the in total 14 makeup items in the bag, as many as 74 percent of the women find their mascara the most important makeup item. The reason; Mascara is easy and a quickly makeup tool and gives you an instant fresh look. The survey also asked about the favorite brands of the British women.
The next top three emerged: Rimmel 42% , Maybelline 39% and Clinique 38%. These three labels were the most mentioned and appear to be the most popular beauty brands. As for these results we put together the 7 best Mascaras in no particular order;
Clinique High impact