Red is the traditional color for nails and according to the etiquette the only color allowed besides soft pink and transparent. Exception: in the 20’s and 30’s of the last century black nail polish was also seen as a normal color, perhaps because of the black and white movies of that time. When movie stars started to wear black nail polish it was taken over by fashion followers.
Glamour in hard times. In the 30s and 40s the western world has little to no to spend money. But makeup and nail polish was for sale for relatively little money to add a little glamor look and red nail polish was a big hit. Lipstick and nail polish had the same color red, just like shoes and bags fit together color wise. This trend is still not completely extinct. And like every trend is coming back matching lips and nails also made often a comeback and for this the color red is perfect and better than a blue or green nail polish.
Red is just red? The unsuspecting person might think red is red. Maybe in a few variants, but that is about it, nail polish lovers however know better. No color is so explicit as the color red. If you like classic red, then you want a really classic red. But what kind of red is that? Women can spend years to find the perfect classic red.
Skin color and red nail polish. Not every red nail polish fit equally well with every skin tone. The American Fashion Manicurist Deborah Lippman gives the following advice: “If your skin is dark or has a golden undertone, light, true reds look best. A pink skin looks less pinkish using a light orange-red color. If you have pale skin, a polish with a blue-red lacquer is quite striking.
Trend: Nail art with a grunge look, painted in dark, smoky red and berry tones.